Public Opinion Research
Accurate data critical to your success.Public Opinion Research
Whether you are a candidate for public office, a company launching a new brand campaign, or an organization looking to further your progressive agenda, accurate data is critical to your success.
Qualitative Research
Insights based on listening to people.Qualitative Research
Qualitative research is predicated on listening to people. Focus groups are often an important step in a comprehensive research program designed to understand your target audience.
Planning & Communications
Identifying and achieving your goals.Planning & Communications
As circumstances and markets change, effective organizations must understand the impact on their fields and adapt. GBA applies our experience to help you identify and achieve your goals.
Latest
National Survey Finds Americans Want A Balanced Supreme Court
Our latest poll with Navigator Research finds Americans want a balanced Court, not a politically charged Supreme Court that may fall out of step with American values. Concerned about the fate of health care, many Americans worry protections for pre-existing conditions may be revoked.
Abortion, the influence of money in politics, and conflicts of interest are also top-of-mind for Americans.
Click here to read the full report.
Margie Omero Co-Founds New Coalition Aiming To Help Progressive Messaging In The Trump Era
Navigator Research is a new initiative aimed to provide monthly guidance for progressives on winning key policy arguments. The inaugural report explores what the most effective messaging is on the economy, corruption, and norm-breaking in the Trump administration.
Key findings indicate the best way for progressives to talk about the economy is to focus on Americans' worries about their future finances and their sense that most economic gains are going to "the top".
Click here to read the first full report.
GBA Strategies In The News
Half of Americans are Struggling to Afford Health Care this Year
Nearly half of Americans find it harder to afford basic necessities than one year ago; 49% say healthcare is their top cost this year.
Poll: Corruption Message Gaining Traction Against GOP
GBA poll for CAP shows messaging on GOP corruption is gaining steam in Rep. held battleground districts, particularly among independents.
Americans Want a Balanced Supreme Court
GBA survey finds Americans want to preserve a balanced Court that protects health care and stays above politics.
How Should Democrats Tackle Trump in the Midterms? Focus on His Narcissism
GBA looks at images that best describe Trump and matter most to voters.
Voters Across Party Lines Support Clean Slate Legislation
GBA survey finds nearly 7 in 10 voters support legalizing marijuana.