GBA In the News

Ballot Initiative Strategy Center
Oct. 19, 2016 | Public Release

Asian Americans are a rapidly growing component of the electorate in California, yet little research has been done on their views on voting, especially on ballot initiatives.

Today, the Ballot Initiative Strategy Center California (BISC California) is releasing first-of-its-kind research on the Asian American and Pacific Islander (AAPI) voters in California, which was conducted by the BISC California earlier this year. A memo outlining the research can be found here. A PowerPoint with more in-depth findings can be found here.

The research (focus groups and statewide survey) was conducted in both English and four other languages (Vietnamese, Korean, Chinese and the Hmong language). The topline findings include:

  • AAPI voters in California tilt strong Democratic, but with a moderate streak.
  • AAPI voters in California like ballot initiatives, but often find them confusing.
  • The ballot measures focusing on English proficiency, education tax extension, and the cigarette tax enjoy strong support among AAPI voters.
  • In general, AAPI voters are very susceptible to ballot initiative roll off – voting at the top of the ticket, but skipping some ballot initiatives.
  • Most AAPI voters have not seen language as a barrier to voting participation, yet they value multi-lingual ballots.
  • AAPI voters consider themselves environmentalists at very high levels.
  • AAPI voters are incredibly diverse and while they share some common political beliefs their opinions vary by ethnicity, language spoken, age and other factors.

Read the entire release at